NTISthis.com

Evidence Guide: AHCMER501A - Develop a sales strategy for rural products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

AHCMER501A - Develop a sales strategy for rural products

What evidence can you provide to prove your understanding of each of the following citeria?

Review existing sales plans

  1. Current market returns are reviewed against sales objectives for the property.
  2. Current performance data is analysed and compared to relevant benchmark information.
  3. Trends and opportunities in respect to customer requirements are identified.
  4. Current specifications for products and services are reviewed.
Current market returns are reviewed against sales objectives for the property.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Current performance data is analysed and compared to relevant benchmark information.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Trends and opportunities in respect to customer requirements are identified.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Current specifications for products and services are reviewed.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Devise a sales strategy

  1. Range of market options for farm products and services are identified.
  2. Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property.
  3. Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
  4. Available resource commitments and capacity are determined to implement the sales strategy.
  5. Contingency arrangements are defined to manage variations in production and market prices.
Range of market options for farm products and services are identified.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Available resource commitments and capacity are determined to implement the sales strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contingency arrangements are defined to manage variations in production and market prices.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and review a sales strategy

  1. Sales are conducted according to the sales strategy and adjusted according to the contingency plan.
  2. Sales plan is reviewed and amended.
Sales are conducted according to the sales strategy and adjusted according to the contingency plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Sales plan is reviewed and amended.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

review current product sales against the marketing plan

identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.

assess a range of options for selling rural products

devise a sales strategy

implement the sales strategy and review against targets in the marketing plan.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Required Skills and Knowledge

Required skills

research skills

determine current market position

review existing strategies and propose improvements

check relevant business, industrial and legislative requirements

define and obtain information for use in making effective decisions

develop plans to implement sales strategies

use literacy skills to fulfil job roles as required by the organisation. The level of skill may range from reading and understanding documentation to completion of written reports

use oral communication skills/language competence to fulfil the job role as specified by the organisation including questioning, active listening, asking for clarification, negotiating solutions and responding to a range of views

use numeracy skills to estimate, calculate and record complex workplace measures

use interpersonal skills to work with others and relate to people from a range of cultural, social and religious backgrounds and with a range of physical and mental abilities.

Required knowledge

potential market outlets

customer specifications for products and services

relevant information sources related to markets and market returns

marketing and promotional planning targets

OHS legislation, codes of practice and enterprise requirements

relevant commercial law and legislation.

Range Statement

The range statement relates to the unit of competency as a whole.

Rural products may include:

any agricultural product

any horticultural product.